Running a contest or a promotional giveaway is one of my favorite ways for a company to connect with their customers. Contests can even generate some free advertising for your brand. Eighty-nine percent of marketing experts said social media increased exposure for their companies.
Giveaways are a marketing tactic. A lottery means contestants made some sort of a purchase or monetary contribution to participate. Before you get started, ask yourself if you want to give something away randomly or if you want a skill to be involved. When your customers know their efforts will increase their chances of winning, they get more engaged with your brand.
That could get your customers to participate more than once and increase your brand exposure even more. Plus, any actions they take, such as liking, commenting, posting, or sharing, will get viewed on the newsfeed of all their friends.
It may sound simple or obvious, but you would be surprised how often I see people make this mistake. You choose a winner, but a few days later someone posts a picture that gets more likes than the one you selected.
Adding a deadline to your giveaway is easy. You have no reason to forget it:. For example, you must acknowledge your promotion is not endorsed by, sponsored by, or affiliated with Facebook the company in any way.
If you have a long page of rules, consider providing a link to your website for a full explanation. Hashtags are one of the best ways to promote your brand on social media. For those of you who already use hashtags successfully to promote your brand, make sure you come up with a new one for each contest. Hashtags can also increase engagement and make it easier for you to spread the word about your giveaway.
Facebook and Twitter also have mobile applications, which is why earlier I recommended social media platforms as the top resource for giveaways. You can send users who downloaded the app notifications of the promotion directly to their phones. Earlier I mentioned that some platforms, such as Facebook, prohibit you from using certain statements to encourage sharing.
Allowing users to share this content will drive more traffic to your site and potentially improve conversions as well.If you have been laid off, are between jobs, or are looking to make some money in your free time without completely exhausting yourself, contests and sweepstakes are an easy and fun way to bring in some extra cash and ease the strain on your budget.
It's depressing to have to deny yourself a night out on the town or cute new clothes because you know your money could be put to better use. If your budget is tight, spending a little bit of time entering contests each day is a good way to be able to do more of the things you want to do, guilt-free.
Winning cash is, of course, a good way to come out ahead. However, there are also some other ways to use giveaways to free up money in your budget. The most direct way to earn money with sweepstakes is by simply winning it.
There are many contests and sweepstakes giving away cash at any given time. You can find these sweepstakes easily by visiting the cash sweepstakes listwhich contains only sweepstakes with pure cash prizes. If you'd like expert tips on how to enter and win these giveaways, check out how to enter online sweepstakes like a pro.
If you're looking for ways to earn money with sweepstakes, you don't have to focus only on cash sweepstakes. You can also enter to win useful items like free groceries, entertainment, books, and more.
A smart way to save money with contests is to put the cash that you'd usually spend on the prize into your savings account. If you win a pair of movie ticketsfor example, put the cost of tickets into your savings account or add that amount to your next credit card payment. You'll still have your fun and you'll lower your debt at the same time.
If you enter sweepstakes regularly, you'll most likely end up with some prizes that you don't particularly need, or that you already have like a handbag that's too fancy to use, a game that's not age-appropriate for your children, or a laptop when you already have one you love.
Rather than let these items sit around your home gathering dust, put them up for sale on eBay, Craigslist, or a similar site. The prizes will find good homes and you'll end up with some much-needed cash. Selling unwanted prizes is a good way to earn money from contests. Another way to earn money with contest prizes is to donate them to a recognized charity and then take a deduction on your taxes.
Money that you don't have to pay to the government is more money in your pocket. It's not a good idea to put your family's well-being on their line by relying on making money through contests. Entering contests for a living is risky, and you'll probably be better off getting a part-time job than using contests as your sole source of income. But if you have the time, contests can be a great way to add some extra money to your life.
And if you are very lucky indeed, you could win enough money to put your financial burdens behind you forever!Build powerful competitions for your business or clients. Instant redeem embeddable rewards in exchange for actions. Create a stunning responsive gallery to display your content. The smartest way to build your email list. When you run any sort of giveaway or prize promotion such as a contest or sweepstakes it's important to ensure that you're complying with all relevant laws, rules and regulations.
To help you start putting together your campaign we're going to take you through all the U. The two types of prize promotions that businesses can typically run in the U. The key difference between these types of promotion is that sweepstakes are luck-based promotions where winners are chosen at randomwhile contests are skill-based promotions where winners are chosen on merit.
Whichever type of promotion you decide to run it's important that you use the appropriate terminology in your promotional material or your terms and conditions. The most important laws that you need to be weary of when you run a sweepstakes or contest are No Purchase Necessary Laws. No Purchase Necessary laws essentially outline that for-profit businesses cannot ask for a purchase or any other form of consideration as an entry for a prize promotion if winners are selected at random.
This means that if you're running a sweepstakes where winners are drawn at random you are prohibited from requiring entrants to make a purchase. However, if you're running a contest where entries are skill-based and winners are chosen based on the merit of their entry you are free to ask for purchases and other forms of consideration.
This opens the door to run contests which task users with submitting photos or videos of your product in action or write up testimonials about their experience with your product. However, there are a few exceptions to this rule. Colorado, Maryland, Nebraska, North Dakota and Vermont all prohibit purchase requirements both in sweepstakes and contests where winners are chosen on merit.
Take a look at our state by state look at U. Alternate Method of Entry, Alternate Means of Entry, or just AMOE, is an entirely free way to enter a promotion that sweepstakes are legally required to provide if the primary means of entry involves making a purchase or providing other forms of consideration. You're legally required to disclose all AMOE in the rules of your sweepstakes, and users who enter with your AMOE must have the same odds of winning as all other entrants.
If you want to avoid the hassle of setting up and administering AMOEs your best course is to simply avoid entries with require purchases and instead focus on other valuable actions such as website visits, social media follows and interactions, social sharing and more. If you use Gleam Competitions, we make this easy for you by automatically implementing free entry alternatives for your paid actions, plus we only show it to entrants who reside in countries where these laws apply.
In order to keep your sweepstakes or contests completely regulation compliant there are a few other things you should make sure you're always doing:. If you're running a contest or sweepstakes on a social media platform it's important to ensure that you're complying with the platforms promotion guidelines and rules. If you're ready to run your own sweepstakes or contest then you should take a look at Gleam's Competitions app.
It allows you to easily create and administer your own powerful sweepstakes or contest that will drive the actions that matter most to you. Plus, Gleam makes it incredibly easy to create campaigns, collect entries, and draw and contact winners. Take a look at Gleam's Competitions app and see how you can use it to perfectly execute your next sweepstakes or contest.
Apps Competitions Build powerful competitions for your business or clients. Rewards Instant redeem embeddable rewards in exchange for actions. Gallery Create a stunning responsive gallery to display your content.The best time to host a contest are June and November with the best campaigns lasting between 25 and 60 days. In return for winning the contest, participants have a chance of winning products from specific flyers, collections or as listed on their page.
Advertise your contest. According to Hubspotthose who used paid advertising for their contest received 10 times the entrants. Offer a runner-up prize.
However, let everyone who entered win something as well. It can be as simple as a special discount for entering the contest or a gift card for a small amount that can only be used on your store. It could even be a free plus shipping product. Run your contest on your website. Some choose to run their contest on social media. Contests help drive traffic and engagement. Use social media to drive traffic to the landing page though. Add your Contest page to the top navigation of your website for maximum views.
Make your contest viral. Many contest tools allow you to give entrants entry points for following you on social media. While getting new followers is great, you also want to expand the reach of your contest without investing money.
Look for contest tools that also allow you to refer friends for points. Pick the right prize. It might be a good idea to do one medium sized prize and a couple of small prizes to make people feel like they have a chance of winning. After all, it is the product.
Create urgency on your contest page. You can add a countdown timer for the end date of the contest. Promote your contest.
Send an email out to your list and former customers. Share the contest on all your social media accounts. If you have a budget, spend it on ads. Use the contest tool to improve your audience reach. Look into the contest and giveaway laws for each country your contest runs in. For example, some states or provinces might need to be excluded from the contest. Make the contest eligibility clear on the contest page.
Citizens of those areas will likely be used to the exclusion. Especially if you continue marketing to your growing list. ViralSweep is a great contest, sweepstakes and giveaways app.Especially when you have the right tools for the job. Running a giveaway is one of the fastest ways to get more sales and generate buzz around your brand. Wondering if running an online contest or giveaway is a good idea?
Running an online contest is an easy way to drive more traffic to your website through referrals and social shares. You can easily grow your email list with an online contest or giveaway by requiring users to sign up in order to get entries. Just make sure you keep them engaged throughout the contest and beyond with compelling email copy.
Running a contest can quickly boost your social media followers. Offer bonus entries to your giveaway in exchange for follows and your number of social media followers will explode.
How to Run Legal Giveaways, Contests & Sweepstakes
A viral giveaway will increase brand recognition and bring more people in contact with your business and the products you offer. This will not only help you generate qualified leads but increase sales, too! See how KnivesShipFree. Before doing anything else, ask yourself what you want to get from your online contest or giveaway. You need to set a goal.
Pick a goal that aligns with your overall business and marketing objectives. If you want your contest to create a lot of buzz and get a ton of entries, your prize game has to be on point.
The most popular contest prizes are money, gift certificates, and free products or services. Check out this list of contest prize ideas if you need help choosing. The most important things to think about when picking prizes for your online contest are your target audience and your brand.
This is probably the step where most would-be contest creators give up on their contest and walk away. When answering these questions and planning out your contest rules, keep your goals in mind. For example, if you want to get more user-generated content it should be a requirement to enter your contest that users submit something. RafflePress is a powerful and easy-to-use WordPress giveaway plugin with a drag and drop builder that makes it ridiculously easy to build a stunning contest landing page or giveaway widget in no time.The Top Three Ways Professional Runners Make Money
With RafflePress and its impressive list of features, you can easily increase social media follows, drive website traffic, and grow your email list. Next, choose a template for your contest from one of the excellent designs provided by RafflePress to make building your contest that much easier. To select a template, just hover over it with your mouse and click Use This Template. Click on the pencil icon in the Giveaway Prize Details section to add your prize and any details about it you want to include.
To make your prize more appealing, be sure to add an image by clicking the Select Image button. You can choose an image from your media library or upload a new one from your computer. Set the start and end dates and times for your contest in the Start and End Time section underneath the Giveaway Prize Details. RafflePress allows for a number of ways users can enter your contest and you can add as many entry actions as you want.
To set up your contest entry actions, click on the Actions tab and click on any entry method you want to add. You can even add more weight to certain entry actions to make those actions worth more entries. You can choose from a couple of different layouts, set a background image or color for landing pages, pick button colors, fonts, and more.
RafflePress makes it really easy to create rules for your contest. Use the RafflePress Rules Generator to create contest rules fast. This will bring up a window where you can enter your contest details like sponsor contact info, eligible locations, and minimum age. Also in the Settings tab, you can set up email verification, success tracking, success redirect, social logins, and more.
With this option, you can embed the giveaway widget in a WordPress post or page with the new WordPress block editor Gutenberg.How can you come up with a fast and surefire way to generate huge audience engagement on social media? Curious how to run a successful social media contest that actually converts?
There are a lot of concrete reasons that these have been proven to work. When you run a social media contest, you can ask someone to like or follow you as a way of gaining entry. This can help to grow your following, increasing the percentage of people that might see your content.
The above Instagram post is a great example of a brand working to grow their following by requiring a follow as part of their giveaway entry. When people like, comment on and share your content, social media algorithms recognize that and more people are likely to see it and learn about your business. Plus, many businesses will pair with others for giveaways, introducing you to their audience. The above example is a great way to increase brand awareness.
One popular method of gaining entries to a contest or giveaway is requesting people sign up and enter their name and email address as a form of entry. This is a great way to increase your lead generation through hosting giveaways, and this example also shows a really good way to be candid about what users are signing up for.
Social media competitions are a great way to increase buzz around your page and get your followers engaging with your content. Be ready to use the boost of interest a well-targeted contest will generate and follow up with additional impactful social content.
There are different reasons to host contests, each one leading towards a different type of social media contest or a different form of entry. So what is the goal here? If you want to increase your following, request entrants to follow your page or profile to enter.
This is especially popular on Instagram. If you want to generate more leads and increase your email list, you can request that people sign up or enter their email before entering. These can be done on a landing page and linked from any platform, or you can create a Facebook tab specifically for your contest.
How to Run a Profitable Giveaway
You can even have a social media photo contest as a way of gathering user-generated content for future use. Check out these Instagram photo contest to gather inspiration. There are many types of social media contests to choose from, but they all depend on your audience and your goals. You need to know what your marketing department is willing and able to spend on the contest or giveaway. If you plan on doing these regularly — which is a great strategy to keep your followers excited and engaged — make sure you plan out a budget for the year.
First of all, you need to know who your audience is and where they spend their time on social media. Knowing and understanding your audience can also help you determine what type of prize or contest would make the most sense. What would entice your audience to enter a giveaway? What kinds of actions would they be willing to take? Remember that your contests should cater to your customers and target audience, not just potential entrants, so everything you do should stay as relevant as possible.In our past articles we went over why contests are an effective means for generating leads and increasing sales through an expanded audience … and have learned how to write awesome autoresponse messages to further engage your leads.
Lookout for their real metrics to demonstrate how effective contests can really be. And although these tips can be applied to just about any kind of campaign — remember that what works for one business may not work for another. Our advice is to implement these steps and experiment with different ways to find the best strategies for your business.
First things first. A well defined strategy can help guarantee contest success, so take the time to document your intended outcome. Contests are a tried-and-true method for growing your business. But when is the best time to run the contest?
A giveaway? Where people enter their information for the chance to win. Usually by random drawing. As you think through different campaign types, you must think in terms of your customers. How much work should they put in to enter the contest? The lower barrier to entry, the more people will likely sign up.
So weigh out the pros and cons of each before moving any further. Please note that we are talking about the same kind of marketing campaign! What are your immediate and post-contest business goals? Starting off with a clear objective will help establish the overall contest strategy. Not to worry! Take for example, our customer Startup Pirates. They expressed to us in an email:. Our only plan was to spread the word, and not just by posting it to Facebook either.
You need to understand your audience and know where they are. Engage and try to publish your offer there. Make sure that what you are offering is valuable to them. By the end of the promotion, Startup Pirates were boasting a The real value comes from generating buzz, driving potential customers to discover their brand and honing in on their targeted customer segment.
Whatever prize your company decides on; make it memorable and desirable to potential leads. Our advice is to resist giving away prizes that are irrelevant to your business — looking at you free iPad and gift card giveaways! Not likely. Offering a prize that is related to your industry and generates real enthusiasm is proven to increase targeted contest entries.